Definition of Agency, Model and Client:

*The Client is defined as the “end-user” by the Australian Taxation Office’s (ATO) “PAYG withholding for performing artists” guidelines.  Web address for these ATO guidelines:

*The Agency is an “Intermediary” as defined in the ATO’s “Superannuation Guarantee Ruling SGR 2005/2”.  Web address for this ruling is:  

*A contract is created between Client and Artist once a booking is confirmed with the Agency whether written, written and partly oral or wholly oral as stated in the ATO’s “Superannuation Guarantee Ruling SGR 2005/2” (point 38).

*In accordance with the ATO’s “PAYG withholding for performing artists” guidelines, the Agency is entitled to raise invoices and collect monies on behalf of the Artist, as an intermediary, even though the contract exists between Client and Artist.

*A model (Artist) engages Reel Management (Agency) to be their agent representative and the Agency has the Artist’s written authority to enter into contracts with any and all Clients on their behalf.


Terms & Conditions


Agreed Artist rates apply to shoot time only and do not include usage.  All Artist usage/loading rates will be separately quoted.  An additional charge for Booking Fee will also be quoted separately to the Artist rate.  In accordance with the ATO’s “PAYG withholding for performing artists”, The Agency is permitted to raise invoices to include the rate component as well as the Agency’s “Booking Fee” and GST on the one invoice.

All Artist rates quoted and accepted by the Client are exclusive of Superannuation Guarantee Contributions (SGC).  The ATO’s “PAYG withholding for performing artists” guidelines, read in conjunction with the ATO’s “Superannuation Guarantee Ruling SGR 2005/2”, state that the “end-user” (Client) of an Artist’s services is responsible for the payment of their Superannuation at the current rate published by the ATO.


Payment is required within 7 days from the date of invoice. In all cases the client booking the model will be invoiced and solely responsible for payment unless otherwise agreed to and confirmation given prior to the commencement of the booking.  Payment can be made by Electronic Funds Transfer to our bank account (bank details appear on all invoices) or 

If the Client fails to pay the amounts due, in accordance with these terms and conditions, they will be responsible to pay for all expenses and costs incurred in recovering any outstanding monies, including debt collection fees and Solicitor’s costs.


It is the responsibility of the Client to ensure all adequate levels of Workers Compensation Insurance to cover all Artists used at all locations (including travel to and from a location).  The Agency is not required to, nor holds, any such insurance for Artists.


Hours Booked:
The total hours that Artist is booked for is the minimum hours that Artist must be paid for.  If a job finishes prior to the originally booked time, Artist must be paid for the original hours booked regardless of whether the job was completed early.  If a job takes longer than the originally booked hours then overtime/penalty rates will apply.  If the total hours for a booking are reduced by the Client with less than Two Working Days Notice, cancellation fees will apply.


The Working Day:
Normal working hours are between 8am and 6pm, Monday to Saturday, and penalty rates apply outside these hours.  For bookings over 8 hours, a guaranteed Day Rate will need to be negotiated at time of booking.


Overtime & Penalty Rates:
Overtime Rates are Time and a Half of the Artist’s normal rate before 8am and after 6pm.  A special rate is negotiated after 11pm and before 6am.  Saturday is at Artist’s normal hourly rate.  Sundays and Public Holidays are at Time and a Half of the Artist’s normal hourly rate.


Finish Times:
Where a shoot may finish up to 19 minutes past the hour, no extra hour will be billed. At 20 minutes and over, an extra

full hour will be added to the billing at the appropriate rate and for any subsequent hours.  The Agency does not charge half hours.


Models, Talent & Extras

At the time of any booking, you agree to the rate quoted for each individual job. Reel Management will charge the client a fee quantifiable to the hours, coverage, advertising and usage period. The Agency will take 10% for acting roles on feature films, plus a one-off plus a $50 payment for all processing, after hours call times and other costs incurred. The Agency takes 20% for all modelling work which includes print, TVC's, promotional, social influencers and any branding or corporate videos including billboards, swing tags, online campaigns and guest speakers or emcee's. 

For regular editorial Artist rates to apply to a booking, the publication must be on sale nationally in Australia through Newsagents or Supermarkets or available by paid subscription.  If this criteria is not met then full Advertorial rates will apply to the booking.


Fittings will be charged at half the Artist’s normal hourly rate for a maximum of 2 separate fittings.  3rd and subsequent fittings will be charged at the Artist’s full normal hourly rate.

Specific Maintenance Requests:
Additional hair maintenance, tanning and manicure requests will be charged at half the Artist’s normal hourly rate, unless specifically negotiated, as well as the actual cost for the requested Maintenance to reimburse the Artist.


Underwear and  lingerie:
Underwear is charged at Double Time of the Artist’s normal hourly rate.


Travel Rate:
Travel time is charged at the Artist’s normal hourly rate. This applies to travel outside a 20km radius of the CBD.  Travel Days are charged at half the Artist’s negotiated Daily Rate.


Usage and Additional Artist Fees:
All photography is to be used for the purpose for which it was originally shot as itemised at time of booking. It is the client’s responsibility to notify The Agency of any intended usage before the commencement of the shoot. Use of the images, by way of (but not restricted to) Advertising, Swing Tags, Posters, Show Cards, Pack Shots, Billboards, Websites, Bus-Sides etc, must be negotiated and duly authorised with The Agency prior to the booking taking place.  In general, the confirmed booking and usage fees cover the right to use one image for catalogue for one year from the shoot date, in Australia only, and in accordance with the usage agreed and paid for at the time of the booking.